|
Back
to Reference Library
Much has been written about the Ford
Motor Company, and in particular about its establishment
in 1903. A number of excellent books are available and
are well worth reading by anyone interested in an
in-depth study of the subject.
Yet, in spite of the wealth of
information, we find few Ford enthusiasts who are aware
of the interesting beginnings of the manufacturer of
their favorite car. Almost universally we hear "Henry
Ford founded the company in 1903," or "it was Henry
Ford's efforts alone that pushed the company ahead, in
spite of the many obstacles in his path." There are many
more similar "old-wives’ tales" but the fact remains
that very few have heard anything at all about the
fascinating early history of the Ford Motor Company.
All that has been written has been
the result of considerable research, plus a good deal of
educated guessing by the many authors. The early days of
the Ford Motor Company were no different than they were
for the most of us when it comes to detailing the story
of our lives.
We all go about our daily business without writing
things down as they occur. Given the opportunity of
reminiscing, we all tend to add and subtracts bits of
information as our minds attempt the recreation of a
past event. The authors who produced the histories for
today's readers have done the same; they have taken the
facts they could find and added a bit of "this is
probably what took place" to pull the facts together. In
addition, some authors have a different viewpoint from
others, and the written results reflect their particular
views.
In the story presented here we have
used bits and pieces of information from the listed
sources, as well as a few more we have collected over
the years. In no way do we suggest that "this is the
true story" and that all others are suspect. Far from
it; we will just add our conjecture to the collection.
The story presented is believed to be as accurate as is
possible….....as seen from a vantage point of almost a
hundred years after the fact. Where this story might
differ from another, it is just our interpretation of
the data compared with that of someone else.
Let us first take a look at some of
the commonly believed "facts":
-
Henry Ford formed the Ford Motor
Company, with some help from others.
-
Ford pioneered with the first
low-priced car for the masses.
-
Ford manufactured all of his
cars in his own plant.
-
Ford alone designed his early
cars.
-
It was Henry Ford who
invested great sums of money to form the company.
There are many more but these will do
for a start. Are these statements true? No, they are
not.
Prior to 1903 Ford spent much time in
developing cars of his own design. His first car, built
in his home coal shed, and first driven on about June
1896 (there are conflicting dates on this event) marked
the culmination of several years of experiments. During
this period, Ford was employed by the Edison
Illuminating Company in Detroit as Chief Engineer. He
had other jobs as well, but the job with Edison was the
most significant.
On August 15, 1899, he left Edison to
join the Detroit Automobile Company, a newly-formed
organization which had been set up to manufacture an
automobile based on Henry Ford's designs. The accepted
story is that Ford's inability to settle on a fixed
design for his car caused the backers to lose interest;
the operation disbanded. The company folded in late 1900
and formally ended its operations on February 1, 1901.2
With the demise of the Detroit
Automobile Company, several of the backers, still having
faith in Henry Ford's ideas, again supported him for the
development of his car.3 By
this time Henry Ford had met another mechanically
inclined enthusiast, a man named Childe Harold Wills.
Wills apparently was not too fond of his first name,
using either C. Harold, or C. H. Wills. Wills shared
Ford's enthusiasm, and this pair, with the help of
others, began to build a race car. Ford apparently had
become convinced that the builder of a winning race car
would have little trouble finding backers for future
automobile manufacturing efforts.
The racer was built. It had two
cylinders, horizontally opposed, of seven inches bore
and stroke. This racer was entered in a race at Grosse
Pointe, Michigan, against Alexander Winton on October
10, 1901. Ford won the race.
This success encouraged Ford's
backers to establish the Henry Ford Company, filing the
papers on November 30, 1901. There were six investors
involved in this company. Henry Ford was one of the six
but contributed no money. The other five4 invested
$30,500. While these five men may have had grand ideas
of future riches, Henry Ford did not, apparently. Rather
than getting on with the finalization of his proposed
automobile, he continued working on race cars — the
results of which (later) were the famed "999" and the
"Arrow."
After just four months, the Henry
Ford Company found its namesake had resigned, or had
been forced out. Whatever — Ford left the firm on March
10, 1902. He took the rights to his name, as well as his
tools and other items with him. The five investors
brought in Henry Leland (actually Leland had joined the
company before Ford's departure), reorganized the
operation, and the company became known as the Cadillac
Automobile Company. (The same "Cadillac" that exists to
this day.)
Henry Ford moved his material and
tools to another location and resumed work on the 999
and Arrow racers. He, Wills, Ed "Spider" Huff, and
Oliver Barthel, worked on the projects; no doubt there
were others as well. Neither Henry Ford, nor any of the
others, had any real money but they found a source of
funds in a race driver named Tom Cooper. Cooper made
them a deal; he would put up the cash but he would be
the owner of one of the cars when they were completed.
The two cars were completed by
summertime but neither Ford nor Cooper seemed interested
in entering the cars in any races. They did run them in
demonstrations against the clock but it was not until
Cooper brought in Barney Oldfield that a real race was
tried. The race was scheduled for October 15, 1902,
almost a year after Ford's first race. Oldfield won by
over a lap in the five mile event, setting a new
American record. The race was for five miles on a
one-third mile track. Oldfield's time was 5:28 for a new
American record — just under sixty miles per hour
average! He and Ford became relatively famous; certainly
the name Barney Oldfield was to become the very symbol
of speed for years to come.
It was at about this time that Ford
and a man with the name of Alexander Malcomson joined
forces. They had probably known each other for several
years; Ford had purchased coal from Malcomson's firm
while he, Ford, was chief engineer at Edison, and had
continued to do so for his home. Alexander Malcomson was
one of the largest coal dealers in Detroit. Using the
slogan, "Hotter than Sunshine," he had specialized in
quick delivery, using many smaller horse-drawn wagons
instead of a few large ones. He apparently had several
branches and even owned, or had interest in, a coal
field in West Virginia, and a plant in Toledo, Ohio.
Malcomson had become interested in
the automobile, not as a mechanic, but as a new and
additional business endeavor. He had become interested
in Henry Ford's efforts and as a result the two formed a
partnership. The partnership agreement was drawn up in
the law offices of Horace H. Rackham and John W.
Anderson, Malcomson's attorneys, on August 16, 1902, and
signed on August 20. Malcomson agreed to invest $3,000
towards the development of Ford's car, and began with a
payment of $500. The $3,000 grew to about $7,000 during
the next six or more months; no doubt a good part of it
going into the two race cars.
The success of the 999 in October
apparently added fire to Malcomson's enthusiasm because
he not only made money a bit more available to Ford but
he and Ford also formed a business under the name of
Ford and Malcomson Company, Ltd. The business was set up
with a capital stock of $150,000, divided into 15,000
shares at $100 per share. The two partners took 6,900
shares for their efforts to date, and in addition agreed
to invest an additional $3,500. The plan was to now sell
the remaining shares to outsiders. The company's bank
account was established in the name of James Couzens,
Malcomson's business manager. Malcomson was already
heavily in debt and apparently did not want his bankers
to know of this new adventure.
People were not standing in line in
those days with cash in hand to invest in automobiles or
their manufacture. Many new firms started and failed in
those early days, and investment was generally
considered a bad idea. This must have been Malcomson's
discovery when he began trying to sell his company's
stock.
Ford, of course, during this period
was working on the two racers and on the proposed
production car. Typical of Ford, though, the design
never satisfied him and changes were being constantly
made — at Malcomson's expense.
While Ford was working on the car, a
number of other items needed attention. The new company
would need a building in which the cars could be
assembled, parts stored, and so forth. Outside suppliers
for items such as bodies, tires, and most important, the
running gear must be found.
In December of 1902, Malcomson had
purchased a small coal business, on the property of
which was a cabinet shop owned by Albert Strelow.
Strelow was one of the larger building contractors in
the city of Detroit at the time; the story being that he
had the only equipment in the area necessary to build a
building more than two stories high. Strelow, too, had
met Ford earlier but the story goes that he was not
impressed at the time. One item seems to come through,
though; Albert Strelow was not particularly interested
in automobiles, or their manufacture. In any event, the
Strelow shop looked like an ideal spot for the new
automobile plant. It was located on Mack Avenue next to
a railroad line.
After a sales pitch and perhaps a
little pressure, Strelow agreed to rent the building and
to remodel it to make it more suitable for automobile
assembly. Ford and Malcomson agreed to rent the place
for $75 a month for three years. Ford moved into the new
plant on April 1, 1903.
During this same period, the new
company approached the two Dodge brothers, John F. and
Horace E. The Dodges were quite successful machinists
and among other things were producing engines and parts
for Oldsmobile. The Dodges were quite impressed with
Ford's design (Ford had developed a two-cylinder,
horizontally-opposed engine while the Oldsmobile and
most other cars in the price range were one-cylinder)
and ultimately agreed to supply 650 complete chassis
(less bodies, tires and wheels) at $250 each. An
agreement was signed on February 28, 1903 in which Ford
and Malcomson were to pay $5,000 on March 15 if the
Dodges could show they had invested that much in tools
and equipment for the Ford car. Another $5,000 was to be
paid when the investment had reached $10,000, and so on.
After deliveries had begun, payments were to be made
twice a month. The agreement also said that if the new
company should fail, all tools and product would become
the property of Dodge Brothers.
Around February 1903, a man named
Charles H. Bennett came into town intent on buying a new
Oldsmobile. Bennett was the president of the Plymouth
Iron Windmill Company, whose principal product was now
not windmills, but air rifles — Daisy air rifles! He had
stopped in at his tailor's shop and during the
conversations he mentioned his interest in a new car. In
the shop at the same time was a cousin of Malcomson and
on hearing parts of the conversation he suggested
Bennett look into the new automobile to be produced by
Ford. Ford was summoned and arrived with a working
sample of his new car. Bennett was impressed enough to
hold off his purchase of the Oldsmobile in favor of the
new car.
In fact he was so impressed with the
new car he became interested in joining the venture.
While he did not have the kind of money it would take to
begin manufacturing, the Plymouth Iron Windmill Company
did have. Apparently his associates in the business were
not so impressed, or perhaps other interests in the
windmill company had misgivings—or it is possible both
were interested but the company couldn't afford
it—whatever—the deal fell through. Bennett did not lose
interest, though, and joined the venture himself. (In
later years one writer suggested that had the deal
worked out they might have given away a Daisy rifle with
each Ford; and later, a Ford with each rifle.) (Or we
could have been driving Model T Daisys today!)
Production had begun at the Dodge
plant, and the Ford shop was ready for operations.
Malcomson, no doubt with the aid of James Couzens, began
looking for funds. The total number of persons and firms
approached is unknown but the following did have enough
interest to agree to invest in the venture.
The Ten
New Stockholders
John S. Gray. Gray was the
president of the German-American Bank in Detroit, and
was Malcomson's uncle as well as his banker. Gray knew
well just how involved Malcomson was financially with
his coal business, and no doubt tried to discourage
further indebtedness, but Malcomson could not be
discouraged. Gray finally consented to invest $10,000,
with the provision that Malcomson would not only
guarantee the money but that he would buy Gray out after
one year if he (Gray) was not happy with the deal. Gray,
in turn, discussed the investment with others and one, a
Dr. Frederick E. Zumstein (also known as Dr. Jacob
Zumstein in some sources), offered to buy five shares,
and gave Gray $500 for this purpose.
Horace H. Rackham, Malcomson's
attorney. Rackham had drawn up the Dodge agreement in
February, and now agreed to invest $5,000.
John W. Anderson, Rackham's
partner. Anderson borrowed $5,000 from his father,
another doctor. The letter in which he asks for the loan
is printed below and is well worth the reading.
Vernon C. Fry. Fry was
Malcomson's cousin. He agreed to buy fifty shares,
making a down payment of $3,000 on June 26, 1903.
Charles J. Woodall. Woodall
was Malcomson's bookkeeper and under the apparent
prodding of the boss he agreed to buy ten shares.
Charles H. Bennett. While the
Plymouth Iron Windmill Company would not or could not
invest, he committed himself to fifty shares, using his
own money. He made his first payment of $2,500 on March
24, 1904, apparently out of his dividends from the Ford
Motor Company.
John and Horace
Dodge each
agreed to take fifty shares.
James Couzens. Malcomson's
secretary, Couzens was perhaps the man most responsible
for the success of the Ford Motor Company in its early
years. Couzens had become quite enthusiastic about the
new venture but had only been able to save $400 up to
that time. In seeking additional funds he went to his
sister, Rosetta, a school teacher, who consented to help
with $100. Malcomson also had promised him a bonus and
he received $500 from this—a total of $1,000.
Albert Strelow. Strelow was
the owner of the Ford "factory" building. Apparently
quite skeptical about the deal, he seemingly was
pressured by Malcomson into investing $5,000.
These ten men met with Malcomson and
Ford on June 13, 1903 at Malcomson's office and agreed
to form the new company, taking the name of the Ford
Motor Company, apparently after Malcomson's suggestion.
Gray offered his $10,000 and the $500 from Dr. Zumstein
but the story goes that there was some superstition
about thirteen stockholders and the doctor's offer was
declined. Gray then raised his contribution to cover the
$500, paying $10,500 for 105 shares.
Rackham agreed to pay $3,500 (and did
so on the 26th of June), and gave a note for an
additional $1,500. He paid the note in three
installments: $800 on January 28, 1904; $200 on February
5, 1904; and $500 in July of the same year.
Anderson signed up for $5,000, which
he paid on June 26, 1903.
Vernon Fry paid $3,000 on the 26th of
June and gave a note for $2,000 which he paid in two
installments: $1,000 in December 1903, and $1,000 in
January 1904.
Albert Strelow, still apparently not
too sure, gave his pledge but did not invest any money
until July 11, at which time he paid $5,000.
Charles Bennett gave a note for
$5,000. Playing it cool, he paid for his shares out of
the profits; paying $2,500 on March 24, 1904, and $2,500
on June 22, 1904.
Couzens put in his $1,000, of which
$100 was for his sister, Rosetta. He also gave a note
for $1,500 and paid this out of his profits on July 31,
1904.
The two Dodges gave notes for $5,000
each. They, of course, had invested heavily in equipment
and material and were the principal recipients of the
company's money at the time. Their notes were paid on
January 28, 1904.
Woodall gave a note for ten shares
and paid this off on September 17, 1903.
Ford and Malcomson agreed to turn
over the assets of the Ford and Malcomson Company in
exchange for 255 shares each in the new company. Neither
contributed any new money to the venture. Malcomson, of
course, had supplied most of the cash to get the Ford
automobile up to the production stage, including
payments to the Dodge brothers under the terms of their
contract. Some of this money he retrieved from the funds
of the new company.
At this meeting they selected John S.
Gray to be the president, Ford as vice-president,
Malcomson as treasurer, and James Couzens as secretary.
The Ford Motor Company was officially
established on June 16, 1903, with a capital stock of
$100,000, at $100 per share. Of this, only $28,000 in
cash was paid in initially.
It apparently had been Malcomson's
intention to devote his full time to the Ford Motor
Company, leaving Couzens in charge of the coal business.
Perhaps Gray refused to go along with this because of
his concern about Malcomson's debts to the bank, but in
any event, Couzens made the move, becoming in effect the
secretary-treasurer, and Malcomson went back to the coal
business.
Gray, still president of the bank,
went back to his profession, leaving Ford as the
effective president of the Ford Motor Company. Of the
twelve stockholders, only Ford and Couzens were to take
an active part in the company. The Dodges, of course,
would be working indirectly for the company—profiting
not only from Ford, but also from their own business as
supplier of Ford chassis.
Beginning with a fund of just
$28,000, the roller coaster ride to riches began. It was
rough at first. By July 11, 1903, the cash on hand had
dropped to just $223.65. It was on that date that Albert
Strelow made his first payment of $5,000, preventing
perhaps the fastest bankruptcy of all time. On July 15,
a Dr. E. Pfennig paid $850 cash for the first Ford
automobile to be sold (but not the first one delivered
to a customer). From here it was all uphill. By August
20 there was $23,060.67 in the Ford bank account.
In October Couzens issued a dividend
of two percent. In November, another ten percent. In
January, 1904, still another dividend of twenty percent.
On June 16, 1904, on the first anniversary of the Ford
Motor Company, a dividend of sixty-eight percent was
declared — a total of $100,000 in dividends in the first
year!
The early Fords were not particularly
good cars. They had a number of faults such as a
tendency to overheat, even on level roads. Henry Ford
was aware of the problems and apparently was not in
favor of selling the cars until they were "perfected."
Couzens, on the other hand, knew that the cars must be
sold if the company was to survive. "Make the sale and
fix them later" was his decision. Had it not been for
James Couzens, Henry Ford might have pushed the company
over the brink as he had apparently done twice before.
Ford was the engineer, and Couzens was the sales
manager; the sales manager, fortunately, prevailed.
In retrospect, the Ford cars were no
worse than a number of others at the time. All
automobiles in those days were expected to give trouble.
Improvements were made all the time and within just a
few years the Ford Motor Company was one of the largest
in the country.
And profitable! For those who held on
to their stock it was a bonanza. Couzens' sister, for
example, received $95,000 in dividends and then sold her
single share to Ford in 1919 for $260,000. Not bad for
an investment of just $100.
Thus we set the stage for the
evolution of the Model T Ford. The Model T, of course,
was not the first Ford automobile, but it was the most
significant. The first Ford Motor Company product was
the Model A (not to be confused with the Model A of
1928-31), followed by an alphabetical series during the
first five years of the company's existence. There are a
number of gaps in the alphabetical series; there seems
to be no evidence of Models D, G, H, I, J, L, M, O, P,
and Q. These designations may have represented
experimental models but apparently there is no real
evidence that any ever existed.
John Anderson's
Letter
The following is a
reproduction of John Anderson's letter to his
father, in which he outlines the structure of the
newly-formed Ford Motor Company, and its proposed
car. Dad was apparently convinced, and furnished the
money.
Detroit, June 4,
1903
Dear Father:
Horace and I have an opportunity to make an
investment that is of such character that I cannot
refrain from laying the details before you for
consideration.
Mr. Ford of this city is
recognized throughout the country as one of the best
automobile mechanical experts in the U.S. From the
very beginning he has been interested in their
construction and development. Years ago he
constructed a racing machine which was a wonder, and
since then he has constructed others in which he has
raced all over the country, East, and has won
numerous contests on many tracks. I simply mention
this to indicate his reputation as his name is
widely known in automobile circles everywhere and
consequently a very valuable and favorable asset to
any automobile Co. Several years ago he designed,
perfected and placed on the market a machine. A Co.
was organized, but not long after, desiring to
devote his attention to a new model entirely, he
sold out his patents and interest, and retired. The
machine is known as the "Cadillac" (you will see it
advertised in all the magazines) and is now being
manufactured here by a large Co. The only condition
Ford exacted in selling was that the Co. should not
use his name in the Co.
He then turned his attention
to the designing and patenting of an entirely new
machine. Mr. Malcomson, the coal man, backed him
with money and the result is they have now perfected
and are about to place on the market an automobile
(gasoline) that is far and away ahead of anything
that has yet come out. He has had applications taken
out on every new point he has designed and has just
received word of 17 of them have been allowed,
everyone of which are incorporated in the machine
and, of course, cannot be duplicated in any other.
Having perfected the machine
in all its parts, and demonstrated to their complete
satisfaction and to the satisfaction of automobile
experts, and cycle journal representatives from all
over the country who came here to inspect it that it
was superior to anything that had been designed in
the way of an automobile, and that it was a sure
winner, the next problem was how to best and most
economically place it on the market. After
canvassing the matter thoroughly, instead of forming
a company with big capital, erecting a factory and
installing an expensive plant of machinery to
manufacture it themselves, they determined to enter
into contracts with various concerns to supply the
different parts and simply do the assembling
themselves.
So they entered into contract
with the Dodge Bros. here to manufacture the
automobile complete—less wheels and bodies—for $250
apiece, or $162,500.00 for the 650 machines, which
were to be delivered at the rate of 10 per day,
commencing July 1st if possible, and all by Oct.
1st. I drew the contract, so know all about it.
Now Dodge Bros. are the
largest and best equipped machine plant in the city,
They have a new factory, just completed and it is
not excelled anywhere as an up-to-date and
thoroughly equipped machine shop. Well, when this
proposition was made them by Ford and Malcomson,
they had under consideration offers from the
Oldsmobile, and the Great Northern automobile Co. to
manufacture their machines, but after going over Mr.
Ford's machine very carefully, they threw over both
offers and tied up with Mr. F. and Mr. M.
Now, in order to comply with
this contract, which was made last Oct., Dodge Bros.
had to decline all outside orders and devote the
entire resources of their machine shop to the
turning out of these automobiles. They were only
paid $10,000 on account, and had to take all the
rest of the risk themselves. They had to borrow
$40,000, place orders for castings all over the
country, pay their men from last October (they have
a large force) and do everything necessary to
manufacture all the machines before they could hope
to get a cent back. I go into this fully, so that
you may understand the faith that these experts and
successful machinists have in the machine itself, in
staking their whole business, practically, on the
outcome, because under the contract if Mr. F. and
Mr. M. did not pay for them, Dodge Bros. were to
have the machines in lieu of the money — thus making
the risk entirely theirs.
In addition to this, contracts
for the remaining parts of the automobile—the
bodies, seat cushions, wheels and tires—were made so
that they are supplied as wanted. The bodies and
cushions, by the C.R. Wilson carriage Co. at $52
apiece and $16 apiece respectively. The wheels by a
Lansing, Mich. firm at $26. per set (4 wheels). The
tires by the Hartford Rubber Co. at $46.00 per set
(4 wheels).
They found a man from whom Mr.
M. rents a coal yard on the belt-line R.R., with a
spur track running into it. He agreed to erect a
building, designed by Mr. Ford for their special
use, for assembling purposes (which will cost
between 3 & 4 thousand dollars) and rent it for
three yrs. to Mr. F. and Mr. M. at $75. per month.
This building has been all completed and is a dandy.
I went through it today. It is large, light and
airy, about 250 feet long by fifty ft. wide, fitted
up with machinery necessary to be used incidental to
assembling the parts, and all ready for business. To
this assembling plant are shipped the bodies,
wheels, tires, and the machine from Dodge Bros., and
here the workmen, ten to a dozen boys at $1.50 a
day, and a foreman fit the bodies on the machine,
put the cushions in place, put the tires on the
wheels, the wheels on the machine and paint it and
test it to see that it runs "o.k.," and is all ready
for delivery. Now this is all there is to the whole
proposition.
Now, as to the investment
feature. You will see there is absolutely no money,
to speak of, tied up in a big factory. There is the
$75 a month rent for 3 years, and the few machines
necessary in the assembling factory. All the rest is
done outside and supplied as ordered, and this of
course is a big savings in capital outlay to start
with.
The machines sell for $750.,
without a tonneau. With a tonneau, $850. This is the
price for all medium priced machines and is
standard. It is what the Cadillac and Great Northern
sell for here, and what other machines elsewhere
sell for. Now the cost, figured on the most liberal
possible estimate, is as follows:
Machine |
$250.00 |
Fixed by
contract |
Body |
50.00 |
Fixed by
contract |
Wheels |
26.00 |
Fixed by
contract |
Upholstering |
16.00 |
Fixed by
contract |
Tires |
40.00 |
(all
these fixed by contract) |
Cost of
assembling |
20.00 |
This
includes wages, rent, insurance and all
incidentals at factory |
Cost of
selling |
150.00 |
This
includes advertising, all salaries,
commissions, etc. 20% on each (It will be
nearer 10 or 12%.) |
Total
cost |
$554.00 |
Cost of
tonneau |
50.00 |
|
$604.00 |
Selling
price,
with tonneau |
$850.00 |
Without tonneau |
$750.00 |
Cost
price |
604.00 |
|
554.00 |
(Difference) |
246.00 |
|
196.00 |
Throwing
off $46 (For any possible extra contingency) |
46.00 |
|
46.00 |
Profit |
$200.00 |
|
$150.00 |
On the seasons output of 650
machines it means a profit of $97,000, without a
tonneau, and more in proportion to those sold with
tonneau, and of course the latter is almost always
bought, as it adds so much to the capacity of [the]
vehicle.
Now, the demand of automobiles
is a perfect craze. Every factory here, (there are
3, including the "Olds"—the largest in this
country—and you know Detroit is the largest
automobile in the U.S.) [sic] has its entire output
sold and cannot begin to fill its orders. Mr. M. has
already begun to be deluged with orders, although
not a machine has been put on the market and will
not until July 1st. Buyers have heard of it and go
out to Dodge Bros. and inspect it, test it and give
their orders. One dealer from Buffalo was here last
week and ordered twenty-five; three were ordered
today, and other orders have begun to come in every
day, so there is not the slightest doubt as to the
market or the demand. And it is all spot cash on
delivery, and no guarantee or string attached of any
kind.
Mr. Malcomson has instructed
us to draw up articles of incorporation for a
$100,000.00 limited liability company, of which he
and Mr. Ford will take at least $51,000.00
(controlling interest) and the balance he is going
to distribute among a few of his friends and
business associates, and is anxious that Horace and
myself go in with him. Mr. Couzens, whom Spencer
met, is going to leave the coal business, for the
present at least, and devote his entire time to the
office end and management of the automobile
business—and he is a crackerjack. He is going to
invest, as he expresses it, "all the money he can
beg, borrow or steal" in stock. Mr. Dodge, of Dodge
Bros., is going to take 5 or 10 thousand, and two or
three others, like amounts. Horace is going to put
in all he can raise, and I want to do the same if I
can, because I honestly believe it is a wonderful
opportunity, and a chance not likely to occur again.
Mr. M. is successful in everything he does, is such
a good business man and hustler, and his ability in
this direction, coupled with Mr. Ford's inventive
and mechanical genius, and Mr. Couzens' office
ability, together with fixed contracts which
absolutely show what the cost will be, and orders
already commencing to pour in, showing the demand
that exists, makes it one of the very most promising
and surest industrial investments that could be
made. At a conservative estimate the profits will be
50%, with a good sinking fund in addition. The
machines are turned into money as fast as delivered
and indicate a return on the whole original
investment practically by Winter, if nothing were
turned into the surplus account. It is a well known
fact that the Oldsmobile Works, with a capital of
$500,000, cleared up a million dollars last year and
are now preparing plans to double their capacity for
next year, which indicates, as strong as anything
can, what the demand is throughout the country.
I went over the Dodge Bros.
plant and the assembling rooms today, and even into
the room where the half dozen draughsmen are kept
under lock and key, (all the plans, drawings and
specifications are secret you know) making drawings
and blue-prints of every part, even to the
individual screws, and was amazed at what has been
accomplished since last October. Not another
Automobile Co. has started and got its product on
the market inside of three years before this.
More on the Original Investors
Alexander Y. Malcomson. The
real founder of the Ford Motor Company. He and Henry
Ford each took 255 shares in June 1903 in exchange for
their interest in the Ford and Malcomson Company.
Neither contributed any cash to the Ford Motor Company.
Malcomson took no active part in the management of the
company. He was later forced out in 1906, and sold his
255 shares to Ford on July 12, 1906 for $175,000.
Albert Strelow. Strelow
owned the building in which the Ford Motor Company began
operations. Somewhat reluctant about the investment, he
gave a note for $5,000 initially for fifty shares, and
paid this note in full on July 11, 1903. He was the
first to leave the company, selling out to Couzens in
1905 for $25,000. Strelow would seem to be the big loser
in the affair. The story goes that he invested his money
in a mine in British Columbia, and this investment
failed. At the time of the formation of the Ford Motor
Company, he was one of Detroit's largest building
contractors, reputed to have had about 100 employees. He
apparently lost everything in the mine investment, and
was reported later as applying for a job as an assembler
at the Ford plant.
John F. and Horace E. Dodge. The
two Dodge brothers gave notes for $5,000 each, for fifty
shares each. The notes were paid on January 28, 1904.
The Dodges were the major suppliers of Ford chassis and
parts (except for bodies, tires and wheels) until about
1913 when they brought out their own automobile. Ford
purchased the Dodge Brothers stock in 1919 for
twenty-five million dollars.
John S. Gray. The
man with the greatest financial investment in the Ford
Motor Company. He purchased 105 shares for $10,500 in
June 1903. Malcomson guaranteed Gray's money, assuring
Gray that he would give him his $10,500 back in a year
if he wanted out. Gray died on July 6, 1906. The Gray
estate kept his stock until Ford purchased it in 1919
for $26,250,000.
Horace H. Rackham. John
Anderson's partner in the law office that handled
Malcomson's affairs, as well as the legal affairs of the
newly-formed Ford Motor Company. Rackham borrowed $5,000
on some property he owned and took fifty shares. He paid
$3,500 on June 26, 1903, and gave a note for $1,500. He
paid $800 on January 28, 1904; $200 on February 5; and
the balance in July 1904. He sold out to Ford in 1919
for $12,500,000. He and Anderson each collected
$4,935,700 in dividends during the sixteen years they
held the stock.
John W. Anderson. Malcomson's
attorney, and partner of Horace Rackham. Anderson
borrowed $5,000 from his father (see accompanying
letter) and paid this amount for fifty shares on June
26, 1903. Anderson sold out to Ford in 1919 for
$12,500,000. It has been said that Anderson never owned
a Ford automobile.
Vernon C. Fry. Fry
was Malcomson's cousin. He paid $3,000 on June 26, 1903,
and gave a note for another $2,000, for fifty shares. He
paid $1,000 in December 1903 and another $1,000 in
January 1904. He sold his stock to Ford on September 1,
1907, for an amount unknown to this writer.*
Charles H. Bennett. Bennett
was president of the Plymouth Iron Windmill Company,
Plymouth, Michigan, makers of the Daisy air rifle. He
played it as safe as possible, giving a note for $5,000
for fifty shares. He made his first payment of $2,500 on
March 24, 1904, and another of $2,500 on June 22, 1904,
all of this apparently out of dividends from the Ford
Motor Company. He sold out on September 1, 1907, selling
thirty-five shares to Couzens and fifteen shares to Ford
for an unknown amount.*
Charles J. Woodall. Woodall
was Malcomson's bookkeeper at the coal office. He gave a
note for $1,000 for ten shares, which he paid on
September 17, 1903. Woodall sold to Ford in September
1906 for an unknown amount.*
* Bennett, Fry, and Woodall were
close friends of Alexander Malcomson, and probably left
because of Malcomson's forced departure. One story is
that Malcomson later tried to buy back into the Ford
company by taking (buying) this trio's stock. The
initial agreement among the founders was that none could
sell without first offering his shares to another
stockholder. Malcomson, of course, had sold his shares
to Ford earlier and was no longer a member of the firm,
so the purchase was illegal. The three then sold out as
indicated to Ford and Couzens.
James Couzens. Initially
purchased twenty-five shares, paying $1,000 (of which
$100 was for his sister, Rosetta Couzens) on June 26,
1903, and the balance of $1,500 out of his profits on
August 31, 1904. He later bought Strelow's fifty shares
(in 1905) for $25,000, and thirty-five shares from
Bennett in 1907 for $24,500. Couzens sold out to Ford in
1919 for thirty million dollars (approximately: other
sources list this figure at $29,308,858, and also at
$13,444 per share), the highest price per share of all
the stockholders.
(In October 1908 the capitalization
of the Ford Motor Company was increased to $2,000,000,
divided into 20,000 shares of $100 each. This action
multiplied the number of shares held by the stockholders
by a factor of twenty since no new stockholders were
allowed to invest. Couzens' original 110 shares now
became 2,200, and it is this number of shares that Ford
purchased in 1919.)
Henry Ford. Ford
took 255 shares in the company in June of 1903, in
exchange for his patents and expertise. He contributed
no money. Ford purchased Malcomson's 255 shares on July
12, 1906, for $175,000. In September 1907 he took
Woodall's ten shares for an unknown amount. On September
1, 1907, Ford purchased fifteen of Bennett's shares for
$10,500 (Couzens took Bennett's thirty-five other
shares), and Fry's fifty shares. The price of these
shares is unknown to this writer.
Ford now had controlling interest in
the company, with a total of 585 shares. He bought out
the remaining stockholders in 1919, paying $12,500 per
share except to Couzens, who held out for and received
some $13,000 per share (also see figures listed under
Couzens.).
Back
to Reference Library |